General election 2024

About is a website giving advice on tactical voting for UK general elections.

The UK uses an election system called first-past-the-post, where a candidate who most voters do not want can win by getting more votes than a divided opposition.

By voting tactically, you can overcome this problem, by backing the party that has the best chance of defeating the Conservatives where you live. This website is a tool to help you decide on your tactical vote.

We are independent of all political parties, funded by crowdfunding, and make recommendations based on our published and easily reproducible method.

Our recommendations are published as open data and are free to re-use.

You can read about our methods, and other answers to common questions, in the FAQ.

Promoted by the Tactical Voting Coalition, 483 Green Lanes, London N13 4BS